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Emami to Fully Acquire Axiom Ayurveda in Rs 200 Crore Deal, Marking Its Entry into the Health Beverage Market
In a decisive move that reflects the changing contours of India’s consumer landscape, Emami Limited has announced the full acquisition of Axiom Ayurveda Pvt Ltd in a deal valued at…
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Flipkart Ranks Ahead of TCS and Infosys as Preferred Indian Employer: Survey
For decades, India’s technology workforce operated with a fairly predictable career aspiration. Landing a job…
From LIC Agent to India’s Oldest Billionaire: The Inspiring Journey of Lachhman Das Mittal
In a world obsessed with young founders, startup unicorns, and overnight success stories, Lachhman Das…
Diet Coke Disappears From Shelves, Returns in ₹100 Glass Bottles Across India
For months, loyal Diet Coke consumers across India noticed something unusual happening. Supermarket shelves that…
Why KitKat’s Minimal Billboard Ad Is a Masterclass in Brand Strategy
Every once in a while, an advertisement appears that reminds the industry why great marketing…
Instagram Privacy Tech Was Turned Off on 8 May 2026 — What Does This Mean for Your DMs?
Instagram users across the world are waking up to a major shift in how private…
Haldiram’s to Open Its First UK Restaurant in London This Summer
For millions of Indians living abroad, food has always been more than just comfort—it is…
Performance Marketing Enters the Conversational Era With ChatGPT Integration
Performance marketing is undergoing one of its biggest transformations since the rise of search advertising…
Fortnightly Social Media Roundup: Platforms Race To Own Discovery, Creation & Conversion
The social media industry is entering a new phase—one no longer defined simply by engagement…
Nykaa Elevates Pearl Shah to SVP, Owned Brands
As competition intensifies in India’s beauty and personal care market, companies are increasingly focusing on…
UpGrad to Acquire Unacademy for ₹2,055 Crore in Major Edtech Consolidation
In what could become one of the most defining consolidation moves in India’s edtech sector,…
When a Photocopy Wasn’t Paper But Parle’s Kaccha Mango Bite
There have always been ads—and then there have been those rare ones that quietly settle…
Reliance Retail Acquires Anomaly Founded by Priyanka Chopra Jonas to Strengthen Beauty Portfolio
In a strategic move to deepen its presence in the fast-growing beauty and personal care…
