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Calbee Switches to Black and White Packaging as Iran War Disrupts Global Ink Supplies
One of Japan’s biggest snack brands is making a dramatic visual change that reflects a much larger global crisis. Calbee, the maker of some of Japan’s most recognizable crisps and…
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Performance Marketing Enters the Conversational Era With ChatGPT Integration
Performance marketing is undergoing one of its biggest transformations since the rise of search advertising…
Fortnightly Social Media Roundup: Platforms Race To Own Discovery, Creation & Conversion
The social media industry is entering a new phase—one no longer defined simply by engagement…
Nykaa Elevates Pearl Shah to SVP, Owned Brands
As competition intensifies in India’s beauty and personal care market, companies are increasingly focusing on…
UpGrad to Acquire Unacademy for ₹2,055 Crore in Major Edtech Consolidation
In what could become one of the most defining consolidation moves in India’s edtech sector,…
When a Photocopy Wasn’t Paper But Parle’s Kaccha Mango Bite
There have always been ads—and then there have been those rare ones that quietly settle…
Reliance Retail Acquires Anomaly Founded by Priyanka Chopra Jonas to Strengthen Beauty Portfolio
In a strategic move to deepen its presence in the fast-growing beauty and personal care…
Snabbit Raises $56 Million in Series D to Scale India’s Instant Home Services Market
India’s home services market is entering a new phase of rapid transformation, driven by changing…
Mirinda Launches ‘Smile Please’ Campaign as Part of Global Brand Refresh
In an increasingly competitive beverage market where attention is fragmented and consumer preferences are constantly…
Malaysia Airlines Unveils Mumbai Indians-Themed Aircraft to Take Cricket Culture Global
In a move that goes far beyond traditional sponsorship, Malaysia Airlines has unveiled a specially…
X Launches X Chat App: A Step Toward an “Everything App” or a Risky Privacy Claim?
In its continued push toward becoming an all-in-one digital ecosystem, X has officially launched its…
Bosch Limited Acquires Bosch Chassis Systems India for ₹9,068 Crore to Strengthen Mobility Leadership
In a significant strategic move aimed at strengthening its position in India’s rapidly evolving automotive…
D2C Footwear Brand Chupps Ropes in Ajinkya Rahane as Investor to Accelerate Growth
India’s direct-to-consumer (D2C) ecosystem continues to evolve rapidly, with brands increasingly attracting not just venture…
