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Santoor Becomes India’s Largest Soap Brand, Overtakes Lifebuoy
Santoor has become the biggest soap brand in India by displacing Lifebuoy by Hindustan Unilever to grab the pole position. Confirming the achievement, Wipro Consumer Care and Lighting called this…
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Latest News
Free Chocolate, Frozen in Ice: How a Street Stunt Turned Out to Be a Viral Marketing Success
Suppose you're walking through a park full of people, but then your eyes land on…
How Nescafé Turned Everyday People Into Part of the Campaign
The best brand activations don’t ask people to look. They invite them to play. Back…
Amitabh Bachchan becomes the face of Reliance’s Campa Sure drinking water
Reliance Consumer Products (RCPL) has brought Bollywood legend Amitabh Bachchan on board as the brand…
Finom’s New Campaign Turns Waiting Time Into a Message About Time
If you ask most entrepreneurs what they wish they had more of, the answer is…
Campa Cola Makes Inroads as Market Share Swells to 7% of the Indian Market
Campa Cola, a soft drink brand resurrected by Reliance Industries, is slowly but surely establishing…
How a 2010 FedEx Campaign Made Global Delivery Feel Surprisingly Personal
In 2010, FedEx released a print campaign that quietly redefined how people think about international…
