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Fortnightly Social Media Roundup: Platforms Race To Own Discovery, Creation & Conversion

The social media industry is entering a new phase—one no longer defined simply by engagement metrics or content formats, but by who can control the entire digital journey from discovery…

By Owais
8 Min Read

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Latest Advertising & Strategy

Why Apple’s New Instagram Account Is a Masterclass in Storytelling Over Selling

When a company like Apple launches a new Instagram account, it rarely does so without…

By Owais
6 Min Read

Paytm Becomes Majority Indian-Owned as Domestic Stake Rises to 50.3%

In a significant structural shift that reflects both market confidence and evolving investor dynamics, One97…

By Owais
7 Min Read

McDonald’s Expands Into Energy Drinks and Crafted Sodas to Strengthen Its Beverage Strategy

McDonald's is making a strategic move into the fast-growing beverage segment by introducing energy drinks…

By Owais
6 Min Read

Charlotte Tilbury Opens First India Flagship Store in Delhi with Nykaa, Strengthening Its Omnichannel Beauty Strategy

Luxury beauty brand Charlotte Tilbury has taken a significant step in its India expansion journey…

By Owais
6 Min Read

Instagram Introduces Comment Editing With 15-Minute Limit, Expands Features With Instagram Plus

In a move that reflects its ongoing efforts to refine user experience and expand platform…

By Owais
6 Min Read

How ASICS Turned Movement into a Powerful Creative Platform for Mental Wellbeing

In an era where many brands struggle to maintain consistency while chasing trends, ASICS has…

By Owais
8 Min Read