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TrueBasics’ Matcha Masterstroke: Turning a Matcha Hater Into a Believer
A Culture-Driven Campaign That Worked Without Looking Like Marketing In an era where most brand collaborations scream “paid partnership,” TrueBasics has delivered one of the most refreshingly subtle campaigns of…
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Blinkit and Zomato Redefine Outdoor Advertising by Turning Billboards into Cultural Moments
In India there are a lot of billboards. Most of them are trying to get…
BBC’s Dracula Billboard Is a Masterclass in Offline Creativity — and a Sign of What’s Coming in 2026
When the BBC started its Dracula series they did not use things, like QR codes…
Starbucks Turns UK Streets Into a Holiday Reminder That Together Is the Best Place to Be
This holiday season, Starbucks is proving that festive marketing doesn’t have to be loud to…
When Habit Becomes Marketing: A Lesson From India’s Snack Counters and Starbucks
When Habit Becomes Marketing: A Lesson From India’s Snack Counters and Starbucks I noticed something…
KitKat Turns the Bandra–Worli Sea Link Into a Lesson in Context-Led Advertising
Mumbai’s Bandra–Worli Sea Link is one of the most challenging outdoor advertising locations in the…
Claude Code Can Now Be Used with OpenRouter to Provide Access to 320+ Models
Claude Code has also enhanced its functionality through a new integration with OpenRouter, enabling developers…
NotebookLM Notebooks Can Finally Be Imported Directly into the Gemini App
Google brings Notebook LM and the Gemini App nearer. From now, it has become possible…
Good News: A Juice Counter That Redefined Success
In a world where success is often measured by corporate titles and pay packages, Mayuri…
X Introduces Creator Studio in the Sidebar; Creators Get a Whole New Command Center
X has rolled out Creator Studio, a new dedicated space in the app sidebar designed…
A Lipstick Campaign That Didn’t Shout—And Still Got Everyone Talking
In a category crowded with glamour-led visuals and predictable storytelling, a recent lipstick campaign featuring…
Lovable Raises $330M in Series B, Reaches $6.6B Valuation to Power the No-Code Builder Economy
Lovable has announced a $330 million Series B funding round, valuing the company at $6.6…
Gemini App Introduces Doodle-Based Image Editing With Nano Banana Model
Google has rolled out a new creative feature in the Gemini app that lets users…
