Sometimes the best marketing strategy isn’t a campaign deck or a clever tagline.
Sometimes it’s just two brands acting… human.
Burger King and Budweiser recently turned X (Twitter) into pure chaos — in the best way possible. What started as a simple “brrring brrring” reply quickly spiraled into a thread filled with nothing but “aaaaaa” back-and-forths, ending with Budweiser casually asking:
“So #whassup BK?”
No product shots.
No CTAs.
No brand manifesto.
And yet, the internet couldn’t look away.
The exchange racked up thousands of likes, replies, and shares — not because it was selling something, but because it felt like a real conversation you’d see in a group chat at 2 AM.
This is what many brands still struggle to understand:
Social media isn’t a billboard.
It’s a bar conversation.
Burger King and Budweiser didn’t “optimize” for engagement — they earned it by letting go of polish and leaning into personality. The humor was silly, unexpected, and slightly unhinged — exactly the kind of energy that thrives online.
- While experts often describe social media as a “tool for deeper customer connections,” this moment shows what that really means in practice:
- Be present
- Be playful
- Be human
No strategy jargon required.
Sometimes, the strongest brand voice is knowing when to stop selling — and start talking.
