Campa Cola, a soft drink brand resurrected by Reliance Industries, is slowly but surely establishing itself in the competitive drink industry in the Indian market. As predicted by market research firm GlobalData, Campa Cola’s market share has improved to 7% in 2025 from 2% in 2024.
Reliance launched the brand Campa Cola about three years ago at an aggressively priced rate of ₹ 10 per bottle, which was nearly half the price of the existing market leaders. This pricing strategy, along with the extensive marketing channels provided by Reliance, has helped the brand grow rapidly in the market.
The trend is indicative of a change in the Indian cola market, largely dominated by multinationals. The fact that Campa Cola is scaling so quickly suggests the success of their prices, nostalgia value, and reach.
Analysts point out that there is a bigger plan for this brand, as Reliance is said to be planning to increase the market share of Campa Cola substantially in the coming years, perhaps aiming for 25 percent in three years.
Campa Cola Makes Inroads as Market Share Swells to 7% of the Indian Market
Campa Cola, a soft drink brand resurrected by Reliance Industries, is slowly but surely establishing itself in the competitive drink industry in the Indian market. As predicted by market research firm GlobalData, Campa Cola’s market share has improved to 7% in 2025 from 2% in 2024.
Reliance launched the brand Campa Cola about three years ago at an aggressively priced rate of ₹ 10 per bottle, which was nearly half the price of the existing market leaders. This pricing strategy, along with the extensive marketing channels provided by Reliance, has helped the brand grow rapidly in the market.
The trend is indicative of a change in the Indian cola market, largely dominated by multinationals. The fact that Campa Cola is scaling so quickly suggests the success of their prices, nostalgia value, and reach.
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Analysts point out that there is a bigger plan for this brand, as Reliance is said to be planning to increase the market share of Campa Cola substantially in the coming years, perhaps aiming for 25 percent in three years.
