“Tech & Social Media News” – X (formerly Twitter) has launched widgets on iOS devices, where people can have access to top news, shortcuts, and notifications right on their Home Screen and Lock Screen.
With this update, consumers using iPhones do not have to access an application if they want to be updated. With X widgets, consumers can have trending news, breaking news, and quick actions right before their eyes.
What the X iOS Widgets Have to Offer
- Top news exposure: Stay updated with trending news stories right from your screen
- Quick shortcuts: Jump into key actions on X without opening an app
- Real-time notifications: Priority notifications pop up on the lock screen instantly
- Increased engagement: Less friction between users and content
Why This Matters
This strategy is part of a larger initiative by X to boost daily active usage and consumption, especially in a real-time manner via mobile devices.
Through bringing content into the interface of iOS devices, X is positioning its service not just as a social platform but rather a real-time information overlay.
Big Picture
With social sites racing for attention, widgets are fast becoming a hot digital commodity. X’s launch of widgets for iOS devices is a definitive indication of a strategy to:
To be where customers go first—before they unlock their phones.
The update is now available to all iOS devices and can be added via widget settings on the iPhone Home and Lock screens.
