By Mohammad Owais
6 December 2025
Perplexity AI has announced its groundbreaking global partnership with football icon Cristiano Ronaldo, which brings together one of the most influential athletes in the world and one of the fastest-growing AI search platforms. Under this partnership, Perplexity will create a digital hub dedicated to Ronaldo’s career, giving fans an interactive, AI-powered way to review his achievements, milestones, and contributions to the sport.
Ronaldo is not only the face of the new initiative, but he’s also an investor in Perplexity AI, signaling his interest in a future involving AI-driven search and digital knowledge platforms.
A Digital Archive Built With AI
The new hub will provide fans with:
- A chronological, AI-curated journey through Ronaldo’s professional career.
- Match highlights, records, statistics, achievements by
- Interactive search tools powered by Perplexity’s conversational AI
- Exclusive insights and content from verified sources.
The experience looks to showcase Ronaldo’s legacy in a format that is personal, dynamic, and accessible to a worldwide audience.
A Strategic Partnership for Both Sides
For Perplexity AI, the partnership marks a major milestone in its growth, aligning the brand with one of the most renowned names in global sport.
For Ronaldo, the move reflects a growing interest in innovation, technology, and digital platforms that enhance how fans interact with information.
Industry analysts said athlete-tech partnerships on such a scale are rare, let alone those that involve equity deals. Ronaldo’s position as both a partner and investor underlines the broader trend of athletes moving into AI, data, and digital infrastructure.
Preserving Sporting History in a New Way
The hub powered by Perplexity marks a shift in how sports legacies are documented. In place of static traditional archives, AI can now:
- Organize decades of data automatically
- Tailor information to fan queries
- Offer multilingual, globally accessible experiences
- Provide context, analysis, plus storytelling on the fly
This positions Perplexity not only as a competitor to search engines, but also to sports media seeking to renew and modernize legacy content.
