By Fatima
December 2, 2025
A bold new outdoor installation featuring Ethnix by Raymond and Shaadi.com has gone live, immediately drawing attention with its visually powerful celebration of India’s wedding season. An illuminated dual-brand billboard installed at a high-visibility junction showcases a bride and groom facing one another, symbolizing the meeting of two worlds: matchmaking and groom styling.
The creative execution is simple, yet striking. On the left, there is Shaadi.com’s red panel that says “Ne Mila Diya”, while the right side, depicting Ethnix by Raymond, reads “Ne Saja Diya”. Put together, the two halves create an integrated visual storyline-from finding a partner to preparing for the big day.
A Perfectly Timed Wedding-Season Visual
The billboard design uses:
- Sharp lighting and night-time illumination
- A split-panel layout symbolising unity.
- Bridal and groom attire as the centerpiece
- Strong brand colours and minimal text
The striking installation is positioned to resonate with millions of wedding season consumers, combining cultural storytelling with premium fashion cues.
A Collaboration That “Meets in the Middle”
The billboard symbolizes the latest trend in cross-category partnerships in outdoor advertising — between a digital matchmaking platform and a legacy men’s ethnic wear brand.
According to industry observers, the execution works because:
- Left side represents finding your life partner
- The right side depicts preparation for the wedding.
- The couple central binds the whole story together visually.
The message is direct: Shaadi.com helps you meet your match, Ethnix by Raymond helps you dress for the moment.
A Rising Benchmark for Outdoor Bridal & Groom Campaigns
- Against the backdrop of wedding-centric advertising that inundates markets every December–January, this installation is conspicuous for its:
- Clear, culturally resonant narrative
- Strong visual symmetry
- Emotional storytelling in a single frame.
- High production quality
As can be seen from this picture, the nighttime visibility of the billboard makes it even more striking, glowing against the city backdrop and drawing immediate attention.
