Jaipur, Rajasthan — December 2025:
DealShare has launched an extra bold new auto-rickshaw OOH campaign across Jaipur, drawing instant eyeballs with their quirky, hyper-local messaging.
“Ride ka paisa lagega, rice ka nahi.
FREE CHAWAL – Sabka Haq.”
Above: The campaign was spotted around Gopalbari, Jaipur, grabbing eyeballs of commuters with its bright backlit panel and unmistakably desi manner of communication — a signature trait of DealShare’s mass-market branding strategy.
Why This Campaign Is a Hit
This rollout demonstrates how brands targeting price-sensitive, value-driven customers can use auto OOH media for massive citywide visibility at a far lesser cost. The creative uses humor and utility together to make the message instantly memorable.
Key Highlights
High-value visibility placement: Autos move through congested markets and residential colonies to deliver maximum repeated exposure.
Relatable, humour-led messaging – “Ride ka paisa lagega, rice ka nahi” precisely touches upon middle-class behaviour and local language patterns.
Strong CTA: The ad calls for action for app downloads, with Apple & Play Store icons prominently printed.
Brand Positioning Reinforced: The tagline “Free Chawal Sabka Haq” props the image of DealShare as a value-for-money community-first brand.
A Smart Mix of Outdoor + Digital
The campaign is engineered for virality:
- The humor invites commuters to click photos and post them online.
- App CTA connects offline awareness to online action.
- The creative stands out clearly even at night due to the glowing backlit setup.
Why Marketers Care
DealShare’s auto OOH activation reminds the audience that:
✔ Relatable messaging > high-budget visuals
✔ Local language creates deeper recall
✔ Autos offer unparalleled frequency & hyper-local reach
✔ Regional campaigns can drive massive brand love with the right twist.
A campaign like this, in the midst of digital marketing dominance, proves that creatively done traditional outdoor still wins the streets.
