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How a Swiss Chocolate Brand Turned a Missing Piece Into a Loyalty Strategy
A Swiss chocolate brand recently tested an unusual packaging idea: releasing chocolate bars with one square intentionally removed. At first glance, the missing piece looked like a manufacturing defect. But…
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Latest Marketing
McDonald’s Tried an AI Ad. The Internet Said “No.”
McDonald’s recently rolled out an AI-generated ad that left people more confused than impressed. The…
Blinkit and Zomato Redefine Outdoor Advertising by Turning Billboards into Cultural Moments
In India there are a lot of billboards. Most of them are trying to get…
BBC’s Dracula Billboard Is a Masterclass in Offline Creativity — and a Sign of What’s Coming in 2026
When the BBC started its Dracula series they did not use things, like QR codes…
When Habit Becomes Marketing: A Lesson From India’s Snack Counters and Starbucks
When Habit Becomes Marketing: A Lesson From India’s Snack Counters and Starbucks I noticed something…
A Lipstick Campaign That Didn’t Shout—And Still Got Everyone Talking
In a category crowded with glamour-led visuals and predictable storytelling, a recent lipstick campaign featuring…
Lovable Launches Holiday Gift Cards, Turns Creativity Into the Perfect Present
Holiday Marketing & Creator Economy News — Lovable has introduced a festive new way to…
