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Why CTV Advertising Is Moving From “Test Channel” to Core Media Strategy in 2025

For years, Connected TV (CTV) lived in an in-between space. It promised better measurement than traditional television, but lacked the comfort and familiarity of established digital channels like search and…

By Owais
5 Min Read

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Why CTV Advertising Is Moving From “Test Channel” to Core Media Strategy in 2025

For years, Connected TV (CTV) lived in an in-between space. It promised better measurement than…

By Owais
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