Google has announced a major new experiment inside Google Search Console, giving site owners access to a unified performance dashboard that combines insights from their website and associated social channels — starting with YouTube.
The update was announced by Google Search Central on X, along with a preview image that showcased the new “Insights > YouTube” section inside Search Console.
This experiment marks the first time Google has brought together in one place website SEO metrics and YouTube performance data, giving creators, brands, and publishers a more complete view of how their content performs across Google surfaces.
What the New Search Console Experiment Includes
Inside the new interface, site owners can now see:
✔ Combined Clicks & Impressions from Google Search
The dashboard displays visually how traffic trends have changed in comparison to previous periods.
✔ YouTube Content Insights
The integration pulls YouTube analytics directly into Search Console, including:
- Top performing videos
- Trending videos
- Videos trending down
- Click metrics on each video
This gives website owners a centralized look at how their YouTube SEO, video discoverability, and Google Search presence all connect.
✔ Cross-platform SEO visibility
For the first time, Google is acknowledging that search visibility is no longer limited to websites alone — social content, especially YouTube videos, plays a huge role in overall organic reach.
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Why This Update Matters for SEO and Content Strategy
This new Search Console experiment reflects Google’s broader shift toward:
- Integration of different media types: web and video
- Highlighting the role of YouTube in search discoverability
- Helping creators understand how video and website SEO interact
- Offering a more holistic view of search performance
To marketers and SEO professionals, this update means video optimization is becoming as important as traditional on-page SEO.
Already serving as the world’s second most-used search engine, YouTube integration of data in the Search Console will only make it easier for creators to make adjustments in their strategies to expand reach across both platforms.
Early Access and Rollout
Google has confirmed this is an experiment, which means:
- Not all accounts will show this update immediately.
- Additional social platform integrations may come later
- Google is testing how useful site owners find the unified interface
The rollout seems to focus on sites that:
- A verified website in Search Console
- An associated, verified YouTube channel
A Step Toward Unified Creator Analytics
This test illustrates Google continuing to inch towards an analytics ecosystem where websites, videos, and maybe future content channels are measured together — giving creators a much more complete view of the entire customer journey.
For the time being, the connection of YouTube with Search Console means a huge leap forward for SEOs and creators publishing the lion’s share of content across multiple platforms.
