By Mohammad Owais | January 2026
ElevenLabs, a global leader in audio AI innovation, is quietly transforming how enterprise technology is sold — not by changing its products, but by reinventing how those products are demonstrated.
The company’s go-to-market team now builds fully customized, interactive product demos in minutes using Lovable, an AI-powered application builder that has dramatically reduced the time, cost, and complexity of demo creation.
In one striking example, an ElevenLabs team member reportedly built a working demo during a six-minute taxi ride on the way to a customer meeting — a task that previously required days or even weeks of engineering coordination.
From Weeks to Minutes
Before adopting Lovable, ElevenLabs’ sales and growth teams relied on engineering support to create tailored demos for enterprise prospects. Each custom build required planning, scheduling, development time, and quality assurance.
Today, the same team produces three to four demos in the time it once took to deliver just one.
“Time is super precious,” said Gabo Lopez, GTM Lead at ElevenLabs. “Every interaction with a customer needs to count.”
With Lovable in their workflow, Gabo’s team can now build interactive demo environments without writing complex code or involving sales engineers, allowing every prospect — not just strategic accounts — to receive a highly personalized experience.
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Turning APIs Into Experiences
ElevenLabs operates across multiple AI audio domains, including:
- Text-to-speech
- Conversational voice agents
- Music generation
- Audio APIs for enterprise integration
While API documentation explains what the platform can do, Gabo says it rarely inspires imagination.
“Customers appreciate the technical power, but they need to experience the integration in action for it to truly resonate,” he explained.
Using Lovable, the team now creates fictional yet realistic demo environments that show how ElevenLabs’ products would work inside real businesses.
For a media company prospect, ElevenLabs built a demo around a fictional movie launch, allowing fans to interact with AI-powered characters while preserving narrative mystery. The demo combined voice agents and music generation in one seamless experience.
For a consumer packaged goods brand, the team created a detergent brand with its own AI personality, demonstrating how voice-first product support could become an engaging brand channel.
Measurable Business Impact
The impact has been tangible.
ElevenLabs reports:
- Faster sales cycles
- Higher demo engagement
- Increased product adoption
- Stronger cross-selling across product lines
Customers exposed to these demos are not only converting faster but expanding into additional ElevenLabs offerings — a key driver of long-term revenue growth.
The company estimates a 50% reduction in demo creation time, while significantly increasing demo quality and personalization.
The “Lovable Effect”
Lovable has now become a core part of ElevenLabs’ GTM stack. According to Gabo, every team member who tried the tool continued using it, despite access to multiple internal AI systems.
Part of the reason, he says, is emotional — not just functional.
“It’s fun,” Gabo admitted. “You get into a flow. You see your idea become real in minutes. It makes you happy to see the outcome.”
That emotional engagement has driven internal adoption as much as productivity gains.
A New Model for Technical Sales
For companies selling complex technical platforms, ElevenLabs’ approach signals a larger shift in enterprise sales strategy:
- Inspiration drives adoption
- Experience beats documentation
- Speed enables personalization
- Personalization accelerates trust
Lovable has allowed ElevenLabs to democratize demo creation across its organization, removing engineering bottlenecks while increasing creative freedom.
As Gabo summarized it:
“You have an idea — and with Lovable, you make it happen.”
Looking Ahead
ElevenLabs plans to continue investing in Lovable to support growth, customer adoption, and innovation across its global customer base.
In an industry where attention is scarce and competition is intense, ElevenLabs has found a new advantage — not in louder marketing, but in faster imagination.
One demo at a time.
