December 2025 – Mountain View, CA:
As the holiday season hits its stride, Google has launched an impressive array of new tools and features that will enable small businesses to close out the year on a strong note and set the stage for a highly successful 2026. Google Small Business Bulletin highlights tips and insights on improving workflow, reputation, and business inspiration.
Google Launches Google My Business Profile Post Features
Google has launched two of the highly sought-after features for business posting on Google Business Profile:
Post Scheduling
It is also possible for businesses to plan and schedule “Posts” ahead, which works perfectly for promotions, seasonal offerings, events, and holiday campaigns. It’s an upgrade that enables business owners and marketers to remain on the radar without manually posting on an online platform.
Multi-Location Publishing
Also, for businesses with multiple branches, a single Post will be made available on all branches instantly. There will be no workload of posting an event at multiple places.
These enhancements make it easier for businesses to manage their content at the most hectic time of the year and gain customer focus at exactly the right time.
Alert: Be cautious about receiving calls that appear to
Google has drawn attention to an emerging and highly serious issue: review extortion scams, wherein cyber crooks have been trending a business with 1-star reviews and then demanding money either to stop them or undo an attack.
How it works:
- Hackers inundate a business with fraudulent bad reviews
- These people contact a business secretly and demand money
- They make threats about causing more harm if they are not paid
What business owners should do:
- Do NOT reply / pay these scammers
- The incident should be reported immediately using Google’s new merchant extortion report form.
- Document evidence with screenshots, messages, and times
Google reiterated its commitment to combating fraudulent reviews and maintaining the integrity of business profiles.
Success Stories: How AI, Ads & Analytics Are Powering Small Business Growth
“This month’s Proudly-Owned installment focuses on how small businesses in America are leveraging Google tools to ‘scale’:”
Great Alaskan Holidays
It began as a solo motorhome business but today boasts 400+ RVs and attributes its successful connections with global travelers to Google Ads.
Covry Eyewear
Founded with a mission to offer solutions for fit challenges with low nose bridges, Covry relied on Google Analytics data insights that identified gaps in customer service. As a result, they were able to develop a successful community.
Google challenges entrepreneurs to learn more about additional success stories on Google Small Business YouTube.
Friendly Reminder: Set Holiday Hours
Google also encouraged business owners to update their Holiday Hours so that customers would have accurate information about these peak times.
Prefer Listening? Available – AI-Generated Audio
Thanks to NotebookLM, it is now possible for a user to enable an audible version of this bulletin. It’s an indication of Google’s efforts towards making AI-aided content more accessible.
